Influencer marketing is evolving dynamically with each passing year, introducing new trends and innovations. With the advent of artificial intelligence and other advanced technologies, there are many more exciting things to come in this field. Influencer marketing plays a key role in this evolution, transforming the way brands communicate with their audiences. However, as we strive to keep up with the latest trends, we sometimes forget about the basic principles that make all the difference!
1. Understand the meaning of the brief
A well-structured brief is the key to a successful campaign.
It sets clear instructions for creators, reduces the number of revisions and saves time.
For a start…
- Determine the type of campaign and adapt the brief accordingly.
- The detailed briefing process is part of the process of testing creative solutions.
- Start with creative strategy, research and idea generation.
2. Find the "right" influencers according to the brief
The best partners help you reach engaged audiences and increase brand awareness, achieved only when your brief and you need the assistance of the niche, content and audience of the influencers you work with.
To reach the right influencer….
- Define your goals. Figure out what you want to achieve from the collaboration.
- Monitor the influencers who have already engaged with your brand.
- See who your target audience is engaging with.
- Evaluate influencer KPIs.
3. Balance between creative freedom and "scripted" post
The guidance you provide to creators depends on their content type, experience, and views.
- For organic traffic campaigns, choose creators who have an established presence and good reputation on the relevant social media.
- For creatives, provide detailed guidance to get the content you expect.
- Balancing creative freedom and “scripted posts” ensures you get the content you expect, while allowing creators to add their own uniqueness and authenticity.
4. Request raw footage and edited content
- Claiming both raw footage and edited content gives you more options for creative testing and ad optimization.
- Creators may not have the skills to assemble and edit videos to meet your specific advertising requirements.
- Raw footage can be used by your post-production team.
- Having raw content gives you more flexibility and control over the end result of your campaign.
5. Write a detailed brief for UGC influencers
UGC (User-Generated Content) influencers are the new generation of digital influencers who have managed to build a significant audience through their own social media channels.
Rather than relying on sponsored posts or brand partnerships, UGC influencers excel in their ability to create authentic content that is based on their personal experiences. They often share their own stories, tips and reviews that their followers trust.
- A detailed brief for UGC influencers should include content type, payment details, deliverables and deadline. P.P. The brief also ensures that creators are aware of your expectations and can deliver content that aligns with your brand and campaign goals.
- State the specifics and requirements when shooting, including dos and don’ts.
6. Write a brief for organic posts
A curated traffic brief should include: campaign goals, story and concept, desired CTA, text and practice details.
- Give a plot idea that has worked in the past.
- Include the desired call to action, especially if your goal is a conversion.
- Specify how long the influencer should keep their post on their account.
By following these easy steps, you can get the most out of your influencer campaigns!
We have no doubt that your brand ambassador is among the multitude of influencers. Contact us and together we will reach it.
