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бранд истории, които подпомагат бизнес растежа
Brand IdentityBusiness GrowthStorytelling

How to Tell Brand Stories That Support Business Growth?

In modern marketing, storytelling is a key tool for building successful brands. Stories not only inspire but also create an…
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Цветови палитри
Graphic design

Color Palettes: How to Create the Perfect Combination for Your Brand

Colors play a key role in the identity of any brand. They not only attract attention but also convey emotions,…
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Защо е важно да имате brand guide?
Brand Identity

The Importance of a Brand Guide

A brand guide (from English "Brand guide" - brand handbook) is like a recipe for the best version of your…
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битка за ангажираност
Marketing strategyMedia and PR

Engagement Battle: E-Newsletters vs. Audio Podcasts in 2024

In the world of marketing, where the competition for consumers' attention is constantly increasing, innovation plays a crucial role in…
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писателският блокаж
Media and PR

Is writer’s block a myth?

Every creative person sooner or later faces writer's block. The loss of inspiration or moments of not being able to…
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влиянието на инфлуенсър маркетинга
Digital marketingMarketing strategy

The Impact of Influencer Marketing: Key Principles

Influencer marketing is evolving dynamically with each passing year, introducing new trends and innovations. With the advent of artificial intelligence…
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ефективен копирайтинг в рекламата
Digital marketingMarketing strategy

Effective copywriting in advertising: 5 tips

In a world where advertising faces huge competition, it's important that our messages stand out from the crowd and capture…
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7 грешки в създаването на съдържание
Digital marketingMedia and PR

7 Content Creation Mistakes

Often with the idea of ​​creating the best content - we start following mentors, buying courses, attending seminars, and testing…
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Тик Ток мрежа
Digital marketingMedia and PR

Can artificial intelligence replace human creativity in marketing?

ChatGPT is one of the most discussed topics in recent times... There is no way to hide that it excites…
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