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What is SEO site optimization and how does it work?

Optimization is a crucial factor for a good ranking of your page in search engines. In essence, the process is complex and long, but guaranteed to be effective for the good performance of your business. SEO is not a one-time action or magic, but consists of the following activities:

  • optimization of the HTML code of the site;
  • improving its structure and content;
  • creating a network of links;
  • research of keywords and phrases, metadata and their publication;
  • periodically creating and publishing unique content on topics that excite the brand’s audience.

Achieving long-term results requires an experienced SEO specialist to attract to your team or choose a specialized agency that has the advantage of relying on a wider range of professionals.

How to do SEO optimization and what to demand from the specialists who will work on improving your position on the Internet?

If your site is already built and operational, the first step is to prepare an analysis and establish the necessary SEO services for the case. If your web page is under development, be sure to discuss with the selected developers, building the necessary structure for optimization at the level of web design and programming. Ask for a comprehensive strategy with specific goals and deadlines for their implementation.

Show that you are familiar with and address the issue of black promotion practices, which lead to quick results, but in the future, can lead to serious sanctions.

The keywords and phrases that users search for and search engines position are the basis of optimization. Both your semantic core and that of the competition are important for discovering your site. Therefore, comment with the selected subcontractor and other companies on the market.

Think about the content

Once you have an optimized site structure, think about the content. You need to periodically generate up-to-date content that is useful to your audience, which is also saturated with keywords and, of course, links to other pages on your site. Creating optimized content is not an easy task and requires both specific knowledge of the business and knowledge of good practices for SEO publications.

Be ready to cooperate

Give specifics when writing SEO texts for your blog or site and indicate what is important for your potential customers. This will provide useful and unique content. Undoubtedly, this is worth the price and works directly in the direction of increasing the natural traffic of the site.

Make sure you get a relevant network of links on different sites, without being perceived by search engines like Google as a black practice.

Be consistent

Even if you reach the top position after the first month, do not stop the work of the optimization team. Follow the prepared SEO strategy and monthly feed your site with unique content, optimized by keywords and develop your own links in your and external sites. Request a monthly report and ask the agency to help you understand the statistics you receive. You do not need to become a professor on the subject, but it is important to understand what is behind the cost and efforts of SEO optimization.

If you are looking for a partner in building SEO optimization for your site, trust the professionals from Smarkethink.