ChatGPT is one of the most discussed topics in recent times… There is no way to hide that it excites each and every one of us, on one occasion or another.
What it is, what it can and what it doesn’t, will it have a strong effect on digital marketing and the industry as a whole? It’s important to stay up to date, and that’s why today we’re going to take a detailed look at the topic…
Let’s start with the essentials…
1. What is ChatGPT?
ChatGPT represents the so-called A “chatbot” or computer program that answers questions automatically, creating the feeling of talking to a real person. ChatGPT has the remarkable ability to dialogue with us humans in a surprisingly human way. ChatGPT can automatically complete words and sentences, write complete and meaningful paragraphs, even entire pages of text. A faithful assistant for personalizing messages and targeting customers with laser precision.
And because Google is always the most accurate in its definitions…
''AI is a broad concept that describes the machine’s ability to perform tasks and solve problems creatively — just as humans do. It is also about designing machines that can think, reason, and behave like people.''
2. Are creative professions threatened and will AI take our bread?
- Because of its unique ability to generate text, ChatGPT is expected to greatly impact industries like ours, especially when creating text content on the Internet for advertising purposes. And textual content, we know, is at the heart of our advertising strategies…
- There are also algorithms that, in seconds, can generate hyperrealistic drawings or photographs illustrating a given text, without a person ever having studied or dealt with design.
But human creativity is essential to developing and executing effective marketing campaigns. As humans, we have the ability to think outside the box, come up with new and innovative ideas, and connect with consumers on an emotional level. Incomparable, right?
3. And what (follows) from this?
Questions that hide in themselves a groundless uncertainty…
- If we ask ourselves, will artificial intelligence steal our work, will we become better designers than the masters of PHOTOSHOP and will it make our existence as content creators meaningless? The answer so far is “no”! We as humans have the upper hand when it comes to creating genuine and authentic content.
- Artificial intelligence will continue to develop and grow. Investing in AI marketing now – allows us to establish practices, understand and test platforms as we integrate them into copywriting or design.
And as someone somewhere said:
“The future is about humans and machines working together. AI will bring you what you need most…time”.
Technology changes rapidly and we are not immune to this change because every change enriches us. Using AI at work would improve our professionalism, make us faster, more creative, and our work more automated. The opportunity gap is greater than ever, and the time has never been better to stay relevant in the rapidly changing technology landscape.
The future looks bright for AI marketing and we at Smarketthink are ready to embrace it. With or without AI, we’ll help you grow your business. You can send us an inquiry HERE.
