Often with the idea of creating the best content – we start following mentors, buying courses, attending seminars, and testing whatever we’re told works. But how many times have you thought that each brand is specific and needs a unique strategy to achieve the desired results?
In the following lines, we will introduce you to the most common 7 mistakes that drag you down.
1. You don't know your audience
If you create content without considering who it’s for, you might as well be “shouting into the void.” Take the time to learn about your target audience’s needs, their interests, and their pain points. That way, you can create content that speaks directly to them and resonates with them.
2. You don't have a good distribution strategy
Creating great content is only a small part of the equation. You also need to make sure people see it. A good distribution strategy through the right channels can ensure that your content is offered to the right people. Consider using social media, email marketing, or even paid advertising for this purpose.
3. "Self-promotion" or advertising for the purpose of sales
If all you do is talk about how great your product or service is, you will quickly lose the interest of your audience. Instead, aim to educate and provide added value with your content. Give your audience something they can’t get anywhere else.
4. You don't spend time on the headline
You can write the most informative and engaging content ever created, but if your headline is boring or uninteresting, no one will click on it. Take the time to create a headline that hooks your reader and prompts them to take the next step.
5. Plagiarism
Copying and pasting content from another source is not allowed. Not only is it unethical, but it can also damage your credibility with the consumer.
6. Writing content just to add something to your content calendar
Quantity does not always equal quality. Don’t fall into the trap of spewing out content just to fill your calendar with content. Take the time to create high-quality content that provides value to your audience.
And let’s not forget that every post needs a purpose…
7. You don't test
How do you know if your content is resonating with your audience? By testing it, of course! Experiment with different types of content, titles and distribution channels to see what works best for your brand.
~
Creative and useful content is essential for customers and directly affects site visits. In the competitive environment, those who know how to convey their messages clearly and comprehensively to their audience win. To be the number one choice for your customers, you need to speak their language.
With years of experience and a passion for social media, we have what it takes to create engaging content that will make your followers stop scrolling.
We shape and use effectively the key messages of the product/service, we research, understand and exploit the pain points of the users as well as their behavior so as to create content with added value for them, we adapt the content according to the communication channel in long and short formats.
The correct selection of words is not always an easy task, but we skillfully handle them: Consult us.
