In 1963, Lawrence Herbert, founder of Pantone, created an innovative system for identifying, matching, and communicating colors to solve problems related to producing accurate color matches in the graphic arts community. His insight is that the color spectrum is seen and interpreted differently by each person. As a result, he developed the innovative PANTONE® MATCHING SYSTEM® in the form of a book, which standardizes colors and is available in a form that is easy to use by anyone.
Pantone provides a universal color language that helps you make important color decisions at every stage of the workflow in brand design and from different manufacturers. More than 10 million designers and manufacturers around the world rely on the color institute’s products and services to define, communicate and control color, from inspiration to realization. Pantone standards are characterized by digital and physical color specifications and work tools.
Each year, the Institute of Colors determines the color for the year. The choice is not the result of a competition, but a kind of reflection of the needs of modern culture. Pantone experts choose who the “winner” is after closely monitoring the culture, attitudes and needs of the modern world. For this purpose, statistics on color preferences in each area of life are used. In practice, the choice of color is symbolic and is a color picture of what we see happening in our global culture. It serves as an expression of the mood and attitudes in today’s society.
The color of 2019, which was announced at the beginning of the year, is PANTONE 16-1546 Living Coral – an inspiring and life-giving coral shade with a golden hue. Lively but soft, PANTONE 16-1546 Living Coral envelops us with warmth that provides comfort and cheerfulness in our ever-changing environment.
In response to the onslaught of digital technologies and social media, which are becoming more and more entrenched in our daily lives, we are looking for authentic and relaxing experiences that allow us to maintain the connection between ourselves and the human presence in our relationships. Friendly and spiritual, the engaging nature of PANTONE 16-1546 Living Coral provides and encourages carefree. The color of 2019 symbolizes our innate need for optimism and positive emotions.
Representing the fusion of modern life, PANTONE Living Coral is a nourishing color that appears in our natural environment and at the same time shows a lively presence on social media.
PANTONE 16-1546 Living coral radiates the desired in familiar and energizing aspects of color that occur in nature. This lively and chic color mesmerizes the eye and mind, unfortunately we can only enjoy it underwater. Lying in the center of our naturally bright and chromatic ecosystem, the color of 2019 reminds us of how coral reefs provide shelter for a huge variety of rare natural colors. And it seems to us not by chance that the color of this year creates the feeling of beauty and fragility of our marine life and oceans. This is a fine reminder that corals that are bright and vibrant are only possible if they are surrounded by a healthy environment.
The colors of the past few years: