ZAYA is an application that allows households across Europe to entrust all their instructions for use to an exclusive digital hub providing a variety of integrated services, including those with artificial intelligence. The ZAYA concept is an innovative step on the long road to a cleaner Earth by reducing the negative impact of deforestation, wastewater and carbon emissions. The values on which the developed identity was based are ecology, innovation, comfort and simplicity.
VISUAL IDENTITY OF AN INNOVATIVE APP
WRITTEN WORDS
3000+
IMAGES
70+
ICONS
70+
BANNERS
30+
CLIENT
ZAYA
SERVICES
BRAND IDENTITY
CONTENT CREATION
WEBSITE DESIGN
DIGITAL MARKETING
YEAR
2023
The client trusted us to create a complete visual identity. We started the process with the development of special mood boards, which made it easier for him to choose the right direction for the feeling of the brand. We continued with the development of the logo and tagline, the selection of fonts, the color palette, the set of icons and images.
We packaged all this in detailed and comprehensive instructions – Brand guidelines. They helped us in the creation of the site and the application itself, as well as in the process of its overall marketing to the target markets.
