Architects, designers and marketers are turning their attention to the new trends that will be leading in the coming year
As usual, at the beginning of the winter season, the American Institute Pantone® chooses a color that sets the direction in the world of design for the next 12 months. This December, the world leader in color trends named PANTONE 18-1750 Viva Magenta as the Color of the Year for 2023.
Viva Magenta is a hybrid color, seeking the balance between warm and cold, the human and the digital world. Pantone’s Color of the Year reflects lifestyle trends and what’s happening in the zeitgeist on a macro level.
Source: www.pantone.com
Color is the most important powerful communication tool
Accordingly, for us as marketers, color is an important part of the message we send to the world. It’s the first thing we see and the first thing we connect with. The visual language we all understand, whose message crosses genders, generations, and geographies.
Source: www.pantone.com
Colors in previous years:
Source: www.pantone.com
Source: www.pantone.com
