Design trends reflect both changing consumer preferences and technological advancements, as well as the influence of iconic visual solutions in the industry. They serve as a barometer for what captures the attention of the mass audience and what innovations inspire creative minds. When an idea or approach becomes a trend, it means it has found its place in the cultural context, resonating with people and delivering measurable value.
Here are the top 7 trends that will dominate in the new year.
AI-Driven Design
Artificial intelligence is playing an increasingly significant role in our daily lives—with tools like ChatGPT, communication and self-expression have become easier than ever. In the world of design, AI brings a similar revolution by enabling the creation of unique visuals and the realization of even the boldest ideas.
In 2025, these technologies will become even more popular and advanced, with a growing number of people using them. However, AI is not here to replace designers. For non-professionals, AI offers an excellent way to bring their visions to life—visions they might not have been able to create otherwise. But the true power of AI emerges when designers use it to enhance and elevate their skills, rather than seeing it as a replacement.
Metallic Effects
Metallic effects continue to dominate design trends in the new year. Chrome, silver, and holographic shades will be widely used in both print materials and digital design. Holographic metallic backgrounds add a magical, almost otherworldly glow, skillfully blending multiple colors into a dynamic effect. What makes them so captivating is their ability to be both bold and elegant while exuding something unusual and unique—since such visuals are rarely found in nature or everyday life.
3D Design and Animations
In 2025, we can expect even more captivating designs and innovative solutions. 3D elements and micro-interactions, which are already common in more conceptual websites, will continue to gain popularity and expand into other digital formats. Their ability to add depth, realism, and interactivity makes these technologies highly effective in creating more engaging user experiences. Additionally, advancements in software and tools for 3D design will make these elements more accessible to a broader range of designers and companies, further accelerating their adoption across various projects.
The Color of 2025
The color of 2025 is set to be a major trend, and Pantone’s chosen shade—Mocha Mousse—promises to dominate design. Soft brown and nude tones have been popular in the beauty and interior design industries for years, so it was only a matter of time before this hue found its place in graphic design as well. For the first time in Pantone’s 25-year history, they have selected a brown shade as the Color of the Year. Colors often carry emotional significance, and Mocha Mousse is described by Pantone as “an exciting, soft brown tone that transports the senses into a world of pleasure and indulgence.”
Whether this color will establish itself as a leading trend remains to be seen, but its potential to inspire is undeniable.
Retro Pixels
Retro pixels, inspired by classic games like Super Mario, are gaining popularity in 2025. They are not just an aesthetic choice but a way to create an emotional connection with the audience, bringing them back to simpler yet iconic moments in digital history. Pixelated elements give designs a playful and nostalgic feel, seamlessly blending retro charm with modern functionality.
This trend is appearing in websites, advertisements, packaging, and even fashion, merging technological advancements with nostalgic visuals. Its popularity stems from its ability to balance innovation with familiar cultural aesthetics. Retro pixels prove that the old can become new again when presented with a contemporary approach and creative execution.
Geometric Designs
With their clean lines and well-defined shapes, geometric designs remain a key trend in 2025. Their versatility makes them suitable for a wide range of applications—from web design to print materials.
These designs combine simplicity and elegance, capturing attention without overwhelming the visual perception. The use of shapes such as circles, triangles, and polygons creates a sense of balance and structure, making them ideal for modern aesthetics. Geometric elements not only enhance the visual experience but also convey messages of precision and innovation. They continue to be a preferred choice among designers due to their adaptability to different styles, from minimalism to bolder and more experimental projects.
Maximalism
In 2025, maximalism takes center stage in design with its extravagance and expressiveness. Bold colors, striking messages, and a layering of elements create a visually rich composition that captures attention at first glance.
This trend invites audiences to immerse themselves in the depth of every detail, blending dynamism and energy. Maximalism is perfect for brands looking to stand out with originality and deliver a powerful emotional impact. Far from the minimalist aesthetic, maximalism celebrates opulence and diversity while allowing designers to experiment with shapes, textures, and style combinations. It is a vision of confidence—unafraid to be noticed.
Following design trends is a great way to stay relevant and draw inspiration, but it’s not always necessary or feasible to apply them. Some companies rely on strict brand guidelines that ensure consistency and recognition but may limit experimentation.
It’s important to remember that trends are a tool, not a mandatory rule. They offer an opportunity to expand our horizons and explore new ideas, but they should always be adapted to fit the specific needs and identity of a brand. Even when we can’t integrate them into our work, keeping an eye on these innovations helps us stay creative, better understand the industry, and find inspiration for future projects.
