BUILDING AN EMPLOYER BRAND
Successful employer branding plays an important role in the company positioning in the market and has become an increasingly important part of their overall strategy in recent years. Because of the shortage of skilled workers, their recruitment and retention is becoming an increasingly difficult task. Trends show that the employers make a decision to change their professional way much easier than in previous periods.
We at Smarkethink know how important is the employer branding for attracting and retaining talents. The successful employer branding projects we develop for our clients are further proof that the strategy, which encourages and motivates employees leads to higher employee satisfaction and increased effectiveness at work.
We offer services connected with creating and maintaining a successful employer branding:
- Analysis of employer, its characteristics and further presentation of the employer in the preferred channels for communication.
- Research on employer image, attitudes and perception of employees in the company.
- Identification of unique characteristics and advantages of the employer brand.
- Formulation of the specific short and long-term goals for employer branding strategy.
- Development of activities for building company affiliation and increasing employees satisfaction – team buildings, annual company (Christmas) party, monthly after work parties, special gestures to the team members, activities and gestures to their families.
- Launch of special Initiatives for attracting new employees – small gestures to the selected target audience, participation in specialized career platforms and events, PR activities.
- Creation of a complete short and long-term strategy
- Selection of effective employer branding communication channels
- Execution of campaigns with the newest modern marketing tools – digital and conventional
- Measurement and reporting of results during and after the campaign.
The development of employer branding policy is an important task to create a positive image that attracts and retains employee. A successful strategy is based on professional experience, knowledge and using of modern HR and marketing tools.
Contact us if you need assistance to create positive work environment.