Since the beginning of 2012, Smartink has been entering the world of marketing. We are driven by unwavering desire and strong ambition for the successful implementation of any business project. Our main mission is to build individual and effective solutions for the benefit of our customers. As well as precise and quality fulfillment of their desires and goals. In an effort to create a long-term and sustainable relationship with partners and customers, we are constantly enriching our skills in various areas of business. We also use the latest tools and modern tools to generate success. The ever-changing environment and the rapid development of the agency gave the green light to our creative manager. He set out to create a comprehensive branding concept for Smartink. The end result is there and has been contributing to the modern look of the agency for a year now in harmony with the dynamic world of marketing.
The task:
To build a complete concept for visual change of the Smarketink logo and redesign of the old logo, to apply a set of graphic,
color and text techniques and after the realization of the final project to make branding with the new logo.
What did we achieve:
We have set clear goals of what we aim for with the design of the current logo and what messages we want to send to the audience. We took the time to plan the stages of the visual change and the possibilities for its presentation in the social channels of the agency. We have done preliminary research of competing companies to make sure that we are moving in the right direction and we will create an original and memorable
corporate design. We started the redesign process by choosing the right elements to build our new image.
From its inception until today, the symbol of the Smarketink agency is the owl, which is an integral part of the company’s logo. It expresses the wisdom, knowledge and well-being that guide the agency’s team in the process of implementing each project and task. The idea was to keep this image as well recognizable among the audience, as well as to continue to use the color purple as dominant in our logo, as it is at the core of Smartink’s corporate identity.
In order to differentiate ourselves from other agencies and to create a creative and modern overall branding concept, we combined the purple color with the especially current one – coral. We adhered to the rule that a logo should be as simple and clean as possible, so that it is more easily perceived by the audience. That’s why we invested enough ingenuity and turned a few clean graphic elements into modern design branding. During the whole process of redesigning the logo, we acted as a team, regardless of the various positions we hold in the agency. Our creative
manager sent different versions of the logo, and we cooperated with opinions, ideas and ideas. After the final logo was approved by the team, we started producing corporate materials. We created business cards, pens, envelopes, stickers and other items. We have changed the main corporate templates we are guided by. We replaced the images of the old logo on our social channels and refreshed our website.
What services did we use:
Design, Corporate identity, Redesign of logo, Production of printed materials, Creation of new templates, Change of the logo in the social channels of the agency, Rebranding
