CONDEX company was established in 1993 with main activity full engineering in the field of air conditioning, ventilation and heating. The company performs design, delivery, installation and service, warranty and post-warranty maintenance and is among the leaders in the field of air conditioning. Kondex is the official importer of Mitsubishi Heavy Industries air conditioning equipment for Bulgaria.
The task:
Summer online advertising and radio campaign to promote Mitsubishi Heavy Industries air conditioners.
What did we do:
For the second year in a row, we faced the challenge of inventing a summer campaign for air conditioners Mitsubishi Heavy Industries, whose official importer in the country is Codex. This summer, however, was special, everyone was excited about one thing – the World Cup. In order to draw attention to the promotion of air conditioners, we wanted to create a story and a joke related to it, in addition to the summer heat. We came up with a suitable slogan, which we showed to the client. But it was not enough to have web and radio advertising – we wanted to engage people with the brand, we wanted to get information about the needs of consumers. So we came to a landing page with a form with questions related to the premises that want to cool or heat customers. Everyone who fills in the questionnaire receives an answer by e-mail with advice on the most appropriate model of air conditioner for the room. This feedback is very useful for our client.
Services provided:
Organization, creative, design, web banners, online and radio advertising and raffle of the summer campaign of Mitsubishi Heavy Industries air conditioners for Kondex.
