Organizing an Acer promotional event as part of the A to JazZ 2019 festival
Acer is an international manufacturer of computer equipment, whose products are of high quality. Their portfolio includes laptops, desktop configurations, monitors, tablets, multimedia devices, All-in-one devices, accessories. Acer’s representative office in Bulgaria this year again trusts the Smarkethink team for its participation in the A to JazZ festival .
Presentation of the new product line of Acer, specially developed for creators of graphic content ConceptD and overall organization of the positioning and branding of the company at the festival A to JazZ 2019.
What did we do:
We set a clear goal that Acer’s participation in the festival had to fulfill. Namely, to present ConceptD to its potential audience (graphic designers, photographers and artists) in a creative and interesting way. The idea was to arouse interest in the brand and people to look for more information about the products. We have developed a comprehensive concept for the positioning of the festival, with which to present the new computers. We challenged all the artists by encouraging them to draw a unique t-shirt design themselves.
We took care of everything important, through the equipment, the organization of the promotion to the communication with subcontractors and the organizers of A to JazZ.
We made a complete branding of the stand, created a design of all advertising materials, provided charming promoters who presented the new computers to visitors and art moderators who challenged the artists to stay a little longer on the stand and draw your memory of the jazz festival.
We organized a prize game on social media, which encouraged people to share their photos from the corner of Acer with #LetToCreatorsToCreate (the slogan of the new product line). We attended the festival in person every one of the three days to make sure that everything went according to plan and the client was satisfied.
Creative proposal for presenting a new product; Complete organization of a promotional event; Logistics; Budget management, design and production of advertising materials; Communication with A to JazZ organizers and subcontractors; Organization of a game on social networks related to the activities of the event.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.