Organizing an Acer promotional event as part of the A to JazZ 2019 festival

Acer is an international manufacturer of computer equipment, whose products are of high quality. Their portfolio includes laptops, desktop configurations, monitors, tablets, multimedia devices, All-in-one devices, accessories. Acer’s representative office in Bulgaria this year again trusts the Smarkethink team for its participation in the A to JazZ festival .

The task:

Presentation of the new product line of Acer, specially developed for creators of graphic content ConceptD and overall organization of the positioning and branding of the company at the festival A to JazZ 2019.

What did we do:

We set a clear goal that Acer’s participation in the festival had to fulfill. Namely, to present ConceptD to its potential audience (graphic designers, photographers and artists) in a creative and interesting way. The idea was to arouse interest in the brand and people to look for more information about the products. We have developed a comprehensive concept for the positioning of the festival, with which to present the new computers. We challenged all the artists by encouraging them to draw a unique t-shirt design themselves.
We took care of everything important, through the equipment, the organization of the promotion to the communication with subcontractors and the organizers of A to JazZ.
We made a complete branding of the stand, created a design of all advertising materials, provided charming promoters who presented the new computers to visitors and art moderators who challenged the artists to stay a little longer on the stand and draw your memory of the jazz festival.

We organized a prize game on social media, which encouraged people to share their photos from the corner of Acer with #LetToCreatorsToCreate (the slogan of the new product line). We attended the festival in person every one of the three days to make sure that everything went according to plan and the client was satisfied.

Services provided: 

Creative proposal for presenting a new product; Complete organization of a promotional event; Logistics; Budget management, design and production of advertising materials; Communication with A to JazZ organizers and subcontractors; Organization of a game on social networks related to the activities of the event.