Este Fitness & Spa is a luxury spa that offers a comprehensive service related to health care, beauty and fitness. Exquisite atmosphere, combining stylish design, high functionality and convenience welcome visitors to the complex. There they have the opportunity to enjoy a rich palette of classic, exotic and original massages. It also offers spa therapies and rituals, fitness, yoga and Pilates.
The task:
Taking care of the marketing activities of Este Fitness & Spa. We needed to establish the brand as a leader in the fitness & spa industry in the capital and build its unique online identity.
The task:
We created a website and social media profiles. And since words are far from enough to describe the services at Este Fitness & Spa, we hired one of the best photographers in the country and took several photo shoots. We started creating content for the blog and promoting the center’s services through online advertising on Facebook and Google. We made outdoor and print advertising.
A few months after the opening of Este Fitness & Spa, it was nominated for the most luxurious spas in the world by the World Luxury Spa Awards. After a carefully considered strategy and a marketing campaign on our part, the result was eloquent – Este Fitness & Spa was announced the winner in three local categories – “Most luxurious spa wellness center”, “Best day spa” and “Most good spa manager ”for Bulgaria. Our efforts and our constant work to promote the spa were crowned with success and in 2018 Este Fitness & Spa received the grand prize in the global competition “Best Spa in the World” for 2018.
Services provided:
Creating a website according to the client’s task. Facebook page, online advertising, daily publishing of content for social networks.
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