Data Center Days is an initiative of the renowned technology leaders Hewlett Packard Enterprise, R&M, Rittal and Vertiv and is a free seminar for a wide range of IT professionals from all areas of Bulgarian business. They present the novelties in the product portfolio of the brands, as well as good practices in building data centers.
Organization of the first two seminars on April 26 and 27, 2018 in Sofia, Capital Fort.
What did we do:
We learned from the organizers that the initiative is long-term and the seminars will be held periodically. That is why we proposed that the event be branded so that it can be recognized by experts in the industry in the future. The name Data Center Days was chosen. We created a visual identity of the seminar, which is in line with modern themes. We designed a website in which, in addition to complete information about the organizers, program and speakers of the seminar, there was also electronic registration.
We prepared an electronic invitation and sent it to the potential participants – both from the business community and from specialized companies for system integration. We designed banners, which we placed in specialized online publications. This helped the event gain wide publicity. We organized the on-site reception of guests and their registration. Each of them received an individual badge with a program. Smiling hostesses made sure that the guests felt comfortable during the event, and our team constantly monitored whether things were going according to schedule, and whether lunch and coffee breaks were served on time. After the event, we prepared and sent a press release to the media.
Event organization, Graphic design, Web design, Digital marketing, PR
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