Condex Ltd. is the official representative of Mitsubishi Heavy Industries for Bulgaria, a leader in the air conditioning market in the country for 25 years. The company is also proven as one of the most reliable partners in Bulgaria for precise, reliable and innovative air conditioning in the field of Information and Communication Technologies. They trusted us to prepare a marketing campaign.
To prepare a successful strategy and to implement an integrated marketing campaign just before the onset of the winter season. This time of year is crucial when it comes to buying air conditioning.
What did we do:
We did not rely on special price promotions, nor did we advertise certain models. We decided to just show the difference between a warm and a cold room and let people judge for themselves. We conducted a casting to find the most cold-blooded models. We filmed the difference between the temperatures and showed the audience that everyone chooses the conditions in which to meet the winter. For the successful implementation of the campaign we also provided a professional photographer, studio, make-up artist, stylist. And everyone who bought an air conditioner during the campaign participated in a raffle for a prize – a trip.
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