Condex Ltd. is the official representative of Mitsubishi Heavy Industries for Bulgaria, a leader in the air conditioning market in the country for 25 years. The company is also proven as one of the most reliable partners in Bulgaria for precise, reliable and innovative air conditioning in the field of Information and Communication Technologies. They trusted us to prepare a marketing campaign.
The task:
To prepare a successful strategy and to implement an integrated marketing campaign just before the onset of the winter season. This time of year is crucial when it comes to buying air conditioning.
What did we do:
We did not rely on special price promotions, nor did we advertise certain models. We decided to just show the difference between a warm and a cold room and let people judge for themselves. We conducted a casting to find the most cold-blooded models. We filmed the difference between the temperatures and showed the audience that everyone chooses the conditions in which to meet the winter. For the successful implementation of the campaign we also provided a professional photographer, studio, make-up artist, stylist. And everyone who bought an air conditioner during the campaign participated in a raffle for a prize – a trip.
Used channels:
Television, Radio, Outdoor advertising, Facebook, Google AdWords
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.