R&M Bulgaria is part of the leading Swiss manufacturer R&M (Reichle & De-Massari AG), starting operations in Bulgaria in 2007, and today the company operates in 13 markets in Southeast Europe, managed by the office in Sofia. R&M’s innovative connectivity technology solutions in areas such as LANs, public and telecommunications networks and data centers. They are distinguished by their first-class quality, wide applicability in all industries and a high degree of reliability and security.
In the summer of 2018, R&M Bulgaria entrusted its entire marketing service to Smarkethink. As part of the full marketing consulting was the preparation and organization of events, such as the annual R&M partnership meeting. It took place on 18 and 19 October 2018 at the Uva Nestum Wine & Spa Hotel.
What did we do:
When preparing the marketing strategy of R&M in Bulgaria with the client, we decided that constant and focused initiatives with partners are of paramount importance for the success of the company. As a first step, we prepared and organized the annual partnership meeting, the purpose of which is to acquaint partners with industry trends, the latest products and solutions of R&M, as well as to create a community based on trust and strong interconnection. To make the event recognizable over the years, we proposed to brand it completely. For this purpose, we have created a visual identity that is not only attractive, but also in line with the values and mission of R&M.
We incorporated the chosen vision in all elements of the event. From e-invitation, badge, welcome letter, program, notebooks, roll banners to hall branding, menu, gifts. It was extremely important that all materials were personalized and created a sense of specialness. For this reason, we have chosen a location that is elegant, comfortable and offers special treatment to its guests – Hotel Uva Nestum Wine & Spa. On the spot we coordinated with the hotel team the accommodation of the guests, the seminar part, the coffee breaks and the exclusively selected dinner. The boutique wine tasting contributed even more to the excellent mood of the guests. To end the event properly, we had arranged for the guests to enjoy an off-road jeep safari. It took place at the foot of the Western Rhodopes with a finale in the picturesque village of Leshten. The smiles in the photos were the proof for us that the participants were extremely satisfied with the annual partnership meeting.
Event organization, graphic design.