The task:
On the occasion of the 30th anniversary of BORICA AD, our team accepted the challenge to start making a luxury anniversary book for the development of the company and banking automation in Bulgaria as a whole since its inception in the distant 1968. Through the eyes of people involved in development of the payment and card operator and the companies – its predecessors, the publication presents the history of BORICA from the establishment of the Electronic Computing Center at the Central Office of the BNB 50 years ago to the present day.
What did we do:
We held a series of organizational meetings with the BORICA team to clarify the concept and structure the organization of work. In order to achieve full synchrony in the difficult tasks of organizing and conducting meetings with people who had to tell their stories about the compilation of the book, we formed a joint team of representatives of BORICA and Smarketink. For six months we worked side by side, discussing every detail of the preparation of the anniversary edition. A great deal of work has been done to find each key player in building the company over the years. Personal meetings and conversations followed.
We started with comprehensive planning at each stage of project implementation and fixing specific deadlines. From the meetings with each co-author to the publication of the finished book and its presentation.
“we built a complete design”
We personally conducted meetings and interviews with each of the 19 participants. This was followed by word processing of the memories they told and recorded. And then the design of the texts, their coordination with the authors and subsequent editing and correction of ready-to-print interviews. We built a complete design, thought about the form and style, so that everyone who holds the book in their hands can feel the significance of the 50 years of history contained in it.
We organized professional filming of the participants, as well as various devices and equipment used in the years before the very beginning of banking automation and carefully preserved in the archives of BORICA. Together with the team of the company we collected and digitized photos and documents, owned by both the individual authors and BORICA, and organizations directly related to the activities of the company during the years of its long and eventful history.
We presented the book at the special event on the occasion of 30 years since the establishment of BORICA AD. Its authors were also awarded. The luxury edition “50 years of banking automation in Bulgaria” was a special gift to each of the guests. We sent some of the books to the libraries of universities, vocational high schools and the National Library.
Services provided:
Conducting interviews; Creation, editing and correction of texts; Design and prepress; Professional photography; Comprehensive project planning and budget management; Communication with subcontractors and logistics.
